How digital technology can help your small business
It’s a great time to be a small business. Digital communications technology platforms including the Internet, mobile devices and apps are helping smaller players to compete with bigger organisations like never before. Today many businesses are discovering that digital technology is helping them to level the playing field with accessible, portable and relatively inexpensive technology that can help your business to become more efficient and reach new markets.
Punch beyond your weight
As the technology is easy to use and set up, smaller players can get the functionality they need to grow.
Much of this functionality used to be expensive and difficult to deploy, so it was usually only the big guys that could gain the efficiency benefits.
In the past small businesses had to align with larger companies and pay for software licences and upgrades, hardware (purchasing and maintenance), power costs, plus consultants’ fees. These expenses meant that only larger market participants could afford to invest in their efficiencies via IT while small players generally waited until they could afford market-standard technology. And this had a dampening effect on the competitiveness of smaller businesses.
Read more: http://www.yesoptusbusinesscentre.com.au/business-phone-and-internet-bundles/empowering-small-businesses.html
